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Podcast: App Marketing by App Masters
Episode: 833: How to Start & Grow a College Ambassador Program with Jake Ellenburg
Description: Jake Ellenburg is the Chief Marketing Officer at X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one of North America's largest providers of geolocation data.
You will discover:
- How a college ambassador program led to tremendous growth for Drunk Mode
- How they are crushing it with Reddit ads and using memes
- The importance of A/B testing
- How to guide your team instead of micro-managing<...