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Podcast: The Revenue-Driven CMO
Episode: The Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer
Description: Today’s guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curiosity as a key component of any marketer, how to reach better decisions through a scientific risk versus reward analysis, and what MarTech advancements you should be looking into. Takeaways: Embrace curiosity as a core competency. Encourage your marketing team to ask "why" behind every str...