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Podcast: The Professional Creative
Episode: 139: Logic vs. Emotion: Understanding Head Buyers and Heart Buyers
Description: Did you know that there are two types of customers? If you stop and think about it, you yourself have a specific way you like to make purchases and decisions! The same goes for your customers. This episode is all about understanding the difference between head buyers and heart buyers. You know, those folks who make purchasing decisions either based on logic and reason (that's our head buyers) or driven purely by emotion and gut feeling (yep, those are our heart buyers). So, why does this matter? Well, as entrepreneurs, knowing who's who in your...