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Podcast: Wine Talks with Paul K.
Episode: She Knows The Consumer. I Want Her On My Team. Meet Jessica Kogan.
Description: Jessica Kogan knows it. Listen to her, and you will know it. I did. 🍷 **Embrace the Blend of Digital and Physical**: One of the standout themes from the show was the vital intersection between digital engagement and physical presence. Jessica highlighted how integrating digital tools can lead to significant physical world interactions, like finding wine events or tasting venues. However, their discussion illuminated the enduring need for real-world connections, suggesting that, much like a perfectly aged wine, blending the two elements can produce the best results. Imagine syncing your dating app with wine preferences – talk about...