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Podcast: The MoreBusiness.com Podcast
Episode: Customer Journey Mapping Tutorial: Your Path to Win More Business
Description: Learn how to map your B2B customer journey so you get more qualified prospects into your orbit. In this video, host Raj Khera and his guest Richard Brasser (Partner, Carlton Richards, and Past Partner, Boston Consulting Group - BCG), we share deep questions that enable you to understand the experience your customer goes through to select you as their vendor. If you are in SaaS or an MSP, we'll address these critical topics to help you get more qualified prospects into your pipeline:
What questions do you need to ask yourself to really understand your prospect's customer journey?
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