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Podcast: What's Working in Ecommerce
Episode: Navigating the New Age of Beauty Advertising with Nikki Lindgren
Description: In this episode of "What's Working in Ecommerce," host Eagan Heath interviews Nikki Lindgren from Pennock.co about digital marketing for beauty and skincare brands.  They explore niche marketing, budgeting, creative strategies, and programmatic advertising.  Nikki shares her agency's approach to performance marketing, emphasizing the visual aspect of beauty brands and the importance of testing different strategies. They discuss the effectiveness of TikTok for the industry and the shift in advertising from Meta to TikTok.  The episode highlights the agency's expertise in scaling brands to significant sales milest...