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Podcast: The Thoughtful Entrepreneur
Episode: 1907 - Scaling the Fractional CMO Model with Sara Nay
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the COO of Duct Tape Marketing, Sara Nay.Sara's expertise in marketing strategies for small businesses is unparalleled, offering valuable insights crucial for entrepreneurs.She emphasizes the importance of establishing a solid marketing strategy before implementing any tactics. Small businesses often need a clear plan to dive into marketing, resulting in wasted resources and poor outcomes. Sara advises laying a solid strategic foundation to guide marketing tactics and align them with business goals.Sara highlights the evolving nature of marketing, e...