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Podcast: New Books in Women's History
Episode: Alyxandra Vesey, "Extending Play: The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century" (Oxford UP, 2023)
Description: Despite the hypervisibility of a constellation of female pop stars, the music business is structured around gender inequality. As a result, women in the music industry often seize on self-branding opportunities in fashion, cosmetics, food, and technology for the purposes of professional longevity. Extending Play: The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century (Oxford UP, 2023) examines the ubiquity of brand partnerships in the contemporary music industry through the lens of feminized labor, to demonstrate how female artists use them as a resource for artistic expression and to articulate forms of popular feminism through self-commodification. In this bo...