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Podcast: The Content Cocktail Hour
Episode: Building a Successful Newsletter Subscriber List with Hiba Amin of Soapbox
Description:
Hiba Amin is a Marketer at Soapbox, a meeting manager software that makes one-on-ones and team meetings better. Hiba shares her approach to networking within the marketing industry, how the Soapbox newsletter gained 70,0000 subscribers, and being genuinely customer-centric in her approach to marketing. 0:00 Intro 1:04 Conversation with Hiba 2:54 Networking with marketing peers 5:23 Soap Box 7:55 Marketing team of one, weekly check-ins 10:33 Power of content marketing 13:30 Newsletter 19:12 No forms and no gates 23:15 Customer-centric 27:16 Connecting with Soapbox 28:04 Outro Get our newsletter and sign up to be on our waitlist!<...