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Podcast: The Numbers Game
Episode: Unpacking the Bonza Aviation Bust
Description: Welcome to Episode 176 of The Numbers Game. Can a new airline succeed in Australia’s competitive landscape? In this episode, we go through the rise and fall of Bonza Aviation, examining their business model, marketing strategy and what may have contributed to its failure.On this episode, we discuss:Jason’s London Marathon AdventureAnalysing the Collapse of Bonza AviationLimitations of Bonza's app-only booking systemThe Bonza Aviation business modelBonza's marketing strategyThe challenges of starting a new airlineThe competitive landscape in the airline industryCheck out the free resources from Inovayt here.Send us an emai...