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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: When Facebook Ads Fail
Description: Marketing isn’t an exact science, so all the well-intentioned advice, tips and tricks in the world won’t work for every business, every time. Sometimes ads fail to deliver. When they do, what do you do next?
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This is Clickstarter, the Australian digital marketing podcast. I’m Dante St James.
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Facebook Ads opened up the world of online advertising for the mug punter. Before it came along we had banner ad networks to insert flashing, gaudy graphics at the top of web pages; a tactic that hasn’t worked for 15 years now, and Google’s incredibly complex and confusing AdWords prod...