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Podcast: businessline's State of the Economy Podcast
Episode: How brands can live long and thrive
Description: In this State of Economy Podcast, businessline’s Chitra Narayanan speaks to Shiv Shivakumar, Operating Partner, Advent International and veteran ad man Ambi Parameswaran, on the reasons behind the longevity of some brands. From the enduring legacy of century-old brands like Lux, which is celebrating its 100th anniversary this year, to the intricacies of brand reinvention, Shiv Shivakumar underscores the importance of staying relevant in a rapidly changing market.  “Brands need to adapt, innovate, and redefine their core propositions to resonate with evolving consumer preferences," says Shiv. Ambi advocates for a nuanced approach to brand...