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Podcast: Inner Sircle
Episode: Apple iOS changes are here. DTC will get tougher but organic social and retail velocity support should win!
Description: On this episode, I talk about how Apple iOS changes are here. DTC will get tougher but organic social and retail velocity support should win!
A few bullet points on why retailer support will remain strong:
Majority of problems revolve around DTC.
Conversion attribution window shrinking to 7 day from 28 day, custom website audiences will lose people who opt out of web tracking, and results may take longer to appear.
Traveling 7-10 years backward in terms of advertising.
In-store sales lift will be more widely considered as a KPI and c...