Want to create an interactive transcript for this episode?
Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0118 – How Advertisers Use Accents To Sell Us Stuff
Description: 0118 – How Advertisers Use Accents To Sell Us Stuff VOICE BOXMarketers know exactly how to manipulate our feeling towards different accents. Call-centre switchboards are so sophisticated that they often route calls from different geographical locations or from customers with specific enquiries, to operatives with certain accents. So a bank customer from Alabama might get an adviser with a similar Southern accent, even though the call centre may be at the other end of the country. That’s if they are after a loan and the bank wants to appear friend...