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Podcast: The Programmatic Digest
Episode: 149. A Buyer's Guide To addressing the impact of MFA sites on their programmatic campaigns
Description: ......Adalytic's report..... The revelations from Adalytics' March report are a "wakeup" call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization. To get the training roadmap sample, request...