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Podcast: Life, Science and Marketing
Episode: John Kennett: Orchestrating marketing harmony across teams, simplifying complex science and embracing curiosity to drive innovation
Description: Life, Science, and Marketing Podcast: Episode 14Guest: John Kennett, Director of Global Marketing, Brand & Solutions at ForteJohn's Background:20+ years in marketing roles across the life sciences industryPrevious companies include Medaxial, Covance, Envigo, and LabcorpOriginally studied electronics engineering and made a transition into marketingMasters degree in psychodynamic psychotherapyKey Discussion Points:Enjoyment of constant innovation and progress in the life sciences industryThe importance of storytelling to make complex science understandableBuilding bridges between science and marketing through curiosity and conversationsOrchestrating marketing messages across teams for clarity and harmonyBalancing business priorities while still focusing...