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Podcast: This Is Influence
Episode: From Zero to 28 Million Downloads: David Bear's Secrets to Podcasting Success
Description: David Brear is the CEO of the renowned fintech challenger consultancy, 11:FS. Prepare for a rich dialogue filled with personal anecdotes, expert insights, and robust discussions about podcasting. David will dive into the Fintech Insider podcast's journey—from its initial stages of strategically selecting guests to becoming the biggest fintech podcast globally, boasting over 28 million downloads. We discuss: The role of the podcast as the primary marketing toolThe Importance of having multiple hostsEngagement strategies: dialogue vs. monologuePrioritising content quality over technical excellenceAuthenticity and Brand Identity