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Podcast: Building Better CMOs and Marketing Leaders
Episode: Linda Boff, Global CMO at GE: Servant of Purpose
Description: Full transcriptGE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously."We are a company, I like to say a capital-P Purpose company," she says. "A third of the world has power because of GE. Planes with our engines take off every two seconds...