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Podcast: What's Working in Ecommerce
Episode: Unleashing TikTok for Ecommerce Success with Natalie Hughes
Description: In this episode of "What's Working in Ecommerce," host Eagan Heath chats with Natalie Hughes from Asymmetric Marketing about the multifaceted role of TikTok in ecommerce.  They delve into TikTok's dual function as a marketing and sales platform, the process of setting up a TikTok shop, and the advantages of an organic TikTok presence.  Natalie discusses product suitability on TikTok, the use of the creator marketplace for content, and the importance of analytics and metrics like CPMs and ROAS.  She also offers tips for newcomers to TikTok advert...