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Podcast: Understanding Users: The UX Podcast
Episode: 64. Quantitative research: What are the pitfalls and benefits for product teams?: Ben Dressler @ Freelance Product Insights Researcher
Description: "The only reason I sometimes shy away from the words 'qual' and 'quant' is I think they present this dichotomy that is not the full truth, right?
I think people then start to think 'qual' means talking to people about fuzzy feelings and doing personas, whereas 'quant' means you sit on billions of data points and you put graphs and fancy charts out and you speak in ways that normal people don't understand.
Whereas in reality, obviously, it's a continuum, right? That's why I prefer to talk about the whole dimension as product insights, because...