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Podcast: INspired INsider Podcast
Episode: [Top Agency Series] Data-Driven Digital Marketing: Harnessing Analytics for Success With Jessica Li
Description: Jessica Li is the President of Advertience, a media investment management consulting firm that helps organizations leverage data for insight-driven advertising. With over 22 years of experience in online marketing, she has worked with esteemed brands like Alibaba, Yahoo China, and Under Armour. Jessica is passionate about operational efficiency and data analytics, implementing automation to optimize reporting systems. She holds a background in biomedical engineering, aligning an engineering mindset with marketing strategy to create a unique approach at her agency. In this episode… What all goes into running a successful international marketing campaign? How can analytics an...