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Podcast: Startup To Scale
Episode: 168. Lil Gourmets - Aligning Your Vision With Your Customers
Description:  Building a CPG brand can be a winding road. Often times the product you start out creating ends up changing as you learn and iterate with your customers. Now, changing from your original idea can be hard, but ultimately you’ll create a better product if you align your core vision with customer feedback. Shibani Baluja knows this journey well. She’s a long time friend and founder of Lil gourmet’s, a line of baby and toddler food for adventurous eaters. I invited her on to share her journey of building the company, her original vision, and the...