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Podcast: Svencast
Episode: How to build a brand | Podcast with Philip VanDusen 2/3
Description: Building a brand from scratch that sets itself apart is never an easy task. How do you want your brand to look and feel? How do you want people to perceive your brand? Will it resonate with your target audience? These are questions that inevitably come up when you think about how to connect the dots between what you're selling and the people you're trying to reach.
In this podcast with branding expert Philip VanDusen, you'll learn how to start building a brand and the different approaches to building a personal versus a business brand.
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