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Podcast: The Hard Part with Evan McCann
Episode: Rebecca Mazzara from Calita Intimates
Description: Rebecca Mazzara is the Founder and CEO of Calita Intimates.
Underwear is our most intimate piece of clothing. Calita believes you should have it all. Beautiful, comfortable underwear - made ethically.
Use code: EVAN20 for 20% off your Calita order!
Takeaways
-Being an early hire on the Shopify Plus team
-How Rebecca met her first manufacturer and designed her first run of product.
-The importance of unit economics.
-Building a brand that resonates with customers involves being authentic, relatable, and re...