Want to create an interactive transcript for this episode?
Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: Your Message vs Their Needs
Description: It’s interesting to see that so many digital marketing experts and trainers like to draw examples of successful businesses on social media as being big brands. “look at this amazing thing that Nike did!” or “Dove beauty products really reached their target audience with this campaign.”
When you’re a small swimwear store in Yeppoon or a tiny artisan baker in Leederville, these comparisons don’t feel very helpful. Nike has marketing teams across the globe. Dove ploughs tens of millions of dollars into marketing every year. You are lucky to have $3000 to spend this year.
These gia...