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Podcast: The Dov Baron Show
Episode: 1of1: "The Business of Story" Park Howell
Description: Story, is it another one of those cool bandwagon ideas? Does having a business story matter, and if it does, why? More importantly, how can you and I learn how to craft Spellbinding Stories for our Brands? Our guest today is Park Howell. Park is known as The World’s Most Industrious Storyteller, helping leaders of purpose-driven brands grow by as much as 600%. His 35 years in brand creation includes 20 years running his own ad agency Park & Co. Park is the host of a popular weekly ‘Business of Story’ podcast which is ranked among the top 10 percent of the most d...