Want to create an interactive transcript for this episode?
Podcast: Michael Covel's Trend Following
Episode: Ep. 968: Robert Cialdini Interview with Michael Covel on Trend Following Radio
Description: My guest today is the author of the foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. Robert Cialdini the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientis...