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Podcast: Product Bakery – The Product Management, UX & Design Podcast
Episode: #49 Should you be using Personas?
Description: During dinner, Alex and Christian had a discussion about personas and the common mistakes people do while working with them. They decided to continue this conversation in this episode and dive a bit deeper into the whole world of personas.
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Table of content:
00:30 - Are personas the right way?
04:00 - Slicing personas instead of working with one
06:00 - Jobs to be done
07:30 - Understanding customer problems instead of assuming
13:10 - User vs. persona
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