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Podcast: Future Commerce
Episode: Building Culturally Intelligent Brands
Description: Phillip and Brian sit down and have an enlightening conversation with the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, Anastasia Kārkliņa Gabriel. This book is the “How It's Made” for building culture-shaping brands, providing more understanding of how boardrooms, researchers, and foresight professionals think about their work. Listen now and join the conversation!Not a burden of some, but a responsibility of allKey takeaways:{00:07:39} - “When we think about resonance, naturally, I think we ought to ask, "Well, how do we actually shift our attention on the customer...