Want to create an interactive transcript for this episode?
Podcast: The Content Cocktail Hour
Episode: The Process of Building a First Call Deck
Description:
Brett and Jonathan discuss The Juice’s approach to presenting the first call deck to important stakeholders. Telling an engaging story, truly listening to the prospect’s pain points, and letting them lead the conversation are all key. By the end of a great call deck, the prospect will sell to themselves. 0:00 Intro 1:30 Conversation with Jonathan 3:20 100 conversations with 100 marketers 6:50 Listening to pain points 9:36 Letting prospect lead conversation 12:25 Importance of first call deck 13:34 Collaboration and feedback 17:00 Storytelling 20:32 Goal of deck 21:40 Advice for first call decks 24:10 Outro Join...