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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How To Create an Ecosystem That Drives High Value Brands
Description: Today a strong brand can be a company’s most valuable asset.Companies who’ve done branding right have racked up massive brand valuations like Apple at $263 billion, Amazon at $254 billion, Microsoft at $140 billion … and it’s not just tech brands. Coca-cola weighs in at $64 billion, Louis Vuitton at $47 billion, Nike at $39 billion and Walmart at $29 billion. And that’s only the top of the list.Building a brand is long term investment, but it’s one that can pay off handsomely. As we’ve seen during the spate of retail bankruptcies durin...