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Podcast: Online Marketing Moves
Episode: The Real Rick Ross
Description: William Leonard Roberts morphed into his character Rick Ross. He hijacked the name from a guy in LA. When Rick Ross exited prison, he tried to sue but failed. The perception and marketing were already there. Miami Rick Ross is the real one, not LA Rick Ross.
Apple, in a similar vein, has strategically positioned itself in the market. A simple search of 'apple' on Google reveals no mention of Honeycrisp, Washington, or Gala. Instead, the focus is on their revolutionary products like the iPhone, watches, and iPads, a testament to their successful marketing strategy.
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