Want to create an interactive transcript for this episode?
Podcast: What's Working in Ecommerce
Episode: Blueprint to $40M: A Tactical Playbook for DTC Brands with Alex Back
Description: In this episode of "What's Working in Ecommerce," host Eagan Heath interviews Alex, a successful direct-to-consumer (DTC) entrepreneur who sold his previous business, Apt2B, and is now working on Couch.com.  They discuss the challenges of growing a DTC business, focusing on marketing strategies such as affiliate marketing, which Alex believes is underutilized by ecommerce brands.  They also touch on the logistics of shipping large items like furniture and the importance of being nimble and adaptable in business.  Alex shares insights from his experience growing Apt2B to $...