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Podcast: Retail Remix
Episode: IPSY is Making Over the Membership Model
Description: We’ve all heard about subscription models that give customers monetary perks in exchange for recurring purchases. But brands like IPSY are elevating this concept by integrating compelling content, community and exclusive access to products. IPSY’s merchandising team plays a central role in bringing the brand promise to life. Led by Chief Merchandising Officer Kristy Westrup, the merch division tests more than 8,000 products per year to curate the best assortment for customers. During this week’s Retail Remix, we dig into this process, as well as: How merchandising collaborates with marketing to create compelling content that dri...