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Podcast: Behind Her Empire
Episode: #266: How This Founder Overcame Doubts & Made History With a $320 Million Dollar Exit With Joanna Griffiths, Founder of Knix
Description: Joanna Griffiths is the Founder and President of Knix, the innovative direct-to-consumer intimates and apparel brand.The idea for Knix started after she had a conversation with her mom about what women’s bodies undergo as they age especially when it came to post-pregnancy leaks. After doing research on her end and speaking to more women, she realized there was a massive gap in the market. So in 2013, she launched a Kickstarter campaign that placed Knix on the map not only for its intimates but for talking openly about the reality of women’s bodies.