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Podcast: 2 Pizza Marketing
Episode: Marketing Through the Pre-Product Stage and Beyond with JK Sparks (AudiencePlus)
Description: Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: His work at AudiencePlus on the innovative event GoldenhourHis newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketerHow to market a product when you're pre-product... and drawing inspiration from B2C The power of a strong POV and an owned audienceWhy activation areas > booths at any eventHow to identify strong leadership in early stage companiesBonus sh...