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Podcast: DCA Commerce Code
Episode: Episode 177: The Future of Card-Linked Offers - and, What is a CLO Anyway?
Description: This week on Commerce Code we speak with Joe Fitzgerald, Co-Founder & Chief Executive Officer of Dfinitiv. Dfinitiv has introduced a new platform they call SmartOffers, focused on significantly improving CLO benefits for FIs, merchants and consumers. Today we are talking about:The growing gap between app-based consumer experiences - especially what Gen Z is most used to - and what CLOs currently deliverThe big forces reshaping the CLO environment - and how that may or may not fix the "stuck flywheel" of CLOWhat is a CLO anyway?