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Podcast: What's Working in Ecommerce
Episode: The Most Effective Email and SMS Marketing Strategies for Ecommerce with Ben Billups
Description: In this podcast episode, Eagan Heath interviews Ben Billups, who shares his expertise in email and SMS marketing for ecommerce.  Ben discusses the importance of list growth, optimization, and compliance, and introduces the "infinity messaging model" for promotions.  He details the impact of spam complaints on sender reputation and the use of identity resolution tools for non-opt-in email lists.  Ben highlights the need for compliance with regulations like CCPA and CAN-SPAM.  For help with paid social, paid search, or email automation, check out our agen...