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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams
Description: Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟💡LearnHow Usher’s New Look has impacted the lives of 50,000+ youth How to develop an impactful brand strategyPro-Tips + Lessons LearnedToday’s GuestKim Williams, Chief...