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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships
Description: As Artificial Intelligence begins to overtake the marketing world, I think it's a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective.
When you get down to the core of marketing, it's about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. At its core, it's about getting people to buy something. Consumer marketing is often self-serve. People select and buy products and services based on marketing alone. A sales team and process usually facilitate a sale in the business-to-business world.
Business-to-business...