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Podcast: Digital Innovations in Oil and Gas with Geoffrey Cann
Episode: Fuelling Consumer Loyalty: Unpacking UAE's YES Program with Its Data Maestro
Description: The world of consumer loyalty for fuel brands is undergoing tremendous change because of data. With the huge penetration rate of mobile phones, the rise of app stores, and always-on websites, fuel retailers have a new opportunity to create a tighter link to their customers for fuel and other services. Even in the Middle East, where fuel prices are historically very low relative to other countries, consumers are becoming much more price sensitive. To attract them to a fuel pump means more than having the lowest price. It means crafting an ecosystem of in-demand services, and offering...