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Podcast: Private Market Insights
Episode: SMB Pricing Strategies
Description: In this episode of Private Market Insights, Josh Levine interviews pricing expert Mark Stiving. They discuss the challenges of raising prices and the fear that comes with it. Mark explains that people are afraid to raise prices because they are uncertain about the future and worry about losing customers or facing negative feedback. However, he emphasizes that raising prices can significantly increase profitability if done intelligently. They also discuss the concept of value and how it should be the focus when determining pricing. Mark suggests using a value table to understand what value means to customers and how it...