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Podcast: Let's Talk Loyalty
Episode: #104: Australian Loyalty Expertise with Sarah Richardson, Founder of the Australian Loyalty Association
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today's episode is a summary of my interview with Sarah Richardson, Founder of the Australian Loyalty Association.In our original interview, Sarah had showcased the impressive loyalty marketing industry in Australia, so this short summary highlights some of the amazing things I learned from her expertise in that market.Sarah now runs a boutique loyalty consultancy firm called SCIENSA, advising on loyalty strategy and helping programme owners measure...