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Podcast: What's Working in Ecommerce
Episode: Navigating the Complex Ecommerce Terrain of Mexico with Ramiro Velasco
Description: In this episode of "What's Working in Ecommerce," host Eagan Heath talks with Ramiro Velasco about the intricacies of the ecommerce market in Mexico.  Velasco, with a background in mechanical engineering, shares his transition to ecommerce, driven by a passion to enhance economic opportunities in Mexico.  He highlights the challenges of bureaucratic barriers and the importance of local legal representation. The discussion also covers the evolving Mexican consumer behaviors, digital payment solutions, and the potential for ecommerce growth.  Insights into the unique aspects of pricing and market expans...