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Podcast: The Category Queen Show
Episode: Beyond Social: Building Real Connections
Description: Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to join me. These gatherings weren't about pitching or selling but about truly getting to know each other. These relationships became the foundation of my business, leading to referrals, support, and genuine connections tha...