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Podcast: SaaS District
Episode: Pricing your SaaS Products for Optimum LTV and Growth with Ajit Ghuman | #107 SaaS Webcast [ Pricing ]
Description: Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade.Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue.During this interview we cover:00:00 Contentfy, Your On-Demand Content Team (Sponsor)01:58 - Ajit’s Background, Past Positions & Ventures03:29 - How to be Effective as a Product & Marketing Professional in the SaaS Space?05:12 - What Software Companies get Wrong About Pricing 08:44 - How to Thin...