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Podcast: The Content Cocktail Hour
Episode: Chopping up Content Facilitation with Margaret Kelsey of OpenView
Description:
Margaret Kelsey is the Senior Director of Marketing at OpenView, a venture capital firm that serves B2B software companies in the expansion stage. Brett and Margaret discuss intricate marketing topics including content facilitation and product-led growth. Margaret explains that great content marketers don’t necessary have to be experts in what their marketing or self promoting extraverts with a strong personal brands. 0:00 Intro 1:03 Conversation with Margaret 3:30 Product-led growth 5:32 Who is OpenView 8:11 Content facilitation 14:30 No need to be an expert 16:06 Customer marketing 18:45 Talk show host 20:00 Personal brand vs company br...