Want to create an interactive transcript for this episode?
Podcast: Unofficial Partner Podcast
Episode: E137: Patrick Nally's Fifa Diaries
Description: There’s a very small group of people who have genuinely shaped what is today called the sports marketing industry. Patrick Nally is one of those, and is often bracketed together with Mark McCormack and Horst Dassler as the genuine architects of today’s sports business.It’s hard to think of a major event or sport that doesn’t bear Nally’s handprints, from the Olympics and FIFA World Cup through to Commonwealth Games, snooker, rugby, golf, cricket and more latterly match poker.But that’s just a part of the story. This is a conversatio...