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Podcast: Uncensored CMO
Episode: Why Does The Pedlar Sing? - Paul Feldwick
Description: “the buying of time or space is not the taking out of a hunting license on someone’s private preserve, but it is the renting of a stage on which we may perform” - Howard Gossage This is just one of the tremendous quotes contained in Paul Feldwick’s intriguingly titled new book ‘Why Does the Pedlar Sing?’ about what creatives really means in Advertising.Here's what we covered in this episode:How a Shakespear play inspired the title of the bookA short history of Advertising and the different models usedThe importance of...