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Podcast: Time on Wing Podcast
Episode: Edmond Huot - Partner and Chief Creative Officer, Forward Media
Description: SummaryEdmond Huot talks with Gueric and Courtney about branding in the airline industry. The conversation explores the importance of understanding the client's personality and decision-making dynamics in creating effective campaigns. It delves into the story of working on the Island Air brand and the involvement of Larry Ellison. The discussion also touches on the significance of liveries in branding and the role of AI in the industry. The guest emphasizes the need to marry new technology with a retro feel and the importance of human creativity and intention in design. The conversation concludes with a f...